Floors are often overlooked until you walk into a room and notice how they tie everything together. For Haddon Flooring, that moment of realization is exactly what inspires their work. What started as a personal passion for flooring has grown into a legacy of transforming homes through thoughtful design, expert craftsmanship and a deep commitment to customer satisfaction.

"I'm really passionate about floors. I know—that's a weird thing to be passionate about," exclaims Rich Lauletta, owner of Haddon Flooring. "But they've always been the first thing I notice when I walk into a home or business. Great floors stand out, and when they're chosen with thought and purpose, they tie the entire space together."

Beyond flooring, the company has become a trusted name in the South Jersey area, so much so that they are a go-to resource for anything related to home improvement. "Beyond flooring, my wife and I joke that our whole town calls us whenever they need anything related to home improvement," says Lauletta. "Over the years, we've built a trusted network of professionals we know personally and confidently recommend for just about any home project."

When it comes to choosing flooring options, it's not just about selecting the material, but also finding a contractor who is suitable in completing the project correctly. Haddon Flooring emphasizes that the lowest quote isn't always the best value. The most important step? Making sure your floor is prepared.

"While we're competitive with our pricing and often win projects because of it, the most important thing is making sure you're comparing apples to apples," Lauletta says. "The lowest quote may be cutting corners on the most critical step: proper floor preparation. Even the nicest flooring won't perform or last if it's installed over a subfloor that wasn't prepared correctly. We've been doing this for 25 years, and we've learned that great craftsmanship is what makes the difference."

Flooring trends may come and go, but Haddon Flooring stays ahead of the curve. Currently, luxury vinyl plank (LVP) is dominating the market thanks to advancements that make it look nearly identical to natural hardwood all while being waterproof.

"Flooring is definitely trend-driven. Gray floors came in fast and faded just as quickly. Right now, luxury vinyl plank is extremely popular because the technology has improved dramatically—it looks more like natural hardwood than ever and is waterproof," Lauletta explains. "That said, many homeowners still feel nothing can replace the beauty of real hardwood. The key is choosing the right material and color for each space."

Every home is unique, and so is every homeowner's lifestyle. Haddon Flooring's in-home consultations ensure that clients see samples in their actual space, helping them make the best choice to fit their needs.

"That's exactly why we offer in-home consultations. Seeing flooring samples in the actual space makes a huge difference," Lauletta states. "Lifestyle—and even the location of the room—often determines the best material. For example, LVP is a great option for areas that may get wet or damp. We also carry products that fit a wide range of budgets. One thing homeowners are often surprised by is how much lighting and paint color affect the way flooring looks in a room."

For Haddon Flooring, there is more to it than just installing floors. Whether you're renovating a single room or remodeling an entire home, their team ensures that every step is handled with care.

"We want every homeowner to experience quick communication, expert guidance, fair pricing, reliable scheduling and a smooth installation process," Lauletta says. "Most importantly, we want them to end up with floors they'll love for years to come."

Haddon Flooring
Haddonfield
(856) 654-0005
HaddonFlooring.com

Published (and copyrighted) in House & Home, Volume 26, Issue 2 (July/August 2026)
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